Hotels, attractions, stations & more
We visit outlets across Eastern England on a regular schedule — from large hotels and attractions to railway stations, service stations and supermarkets.
In addition, we operate a specialist bespoke service to deliver outside our normal area, including on a national basis.
Across the six counties of Eastern England
From the Norfolk coast to the Hertfordshire borders, our distribution network reaches the places visitors go.
How we categorise outlets
Bigger outlets need to be topped up more often, so we categorise the outlets we visit based on their size. This determines visit frequency and the typical seasonal uptake of your leaflets.
- Premiere high-traffic locations
- A–D tiers by accommodation size
- Planned visits throughout the season
Premiere outlets
A selection of individual outlets outside of our normal accommodation and attractions network — including strategic supermarkets, railway stations and other high-traffic locations.
A outlets
Medium to large tourist attractions together with the very large accommodation sector — in excess of 50 units or bedrooms.
B outlets
Smaller but vital market sector consisting of accommodation providers with 16–50 units or bedrooms, and small attractions.
C outlets
Smaller accommodation sector consisting of 6–15 units or bedrooms.
D outlets
Accommodation sector with 5 units or bedrooms or below.
Visit frequency at a glance
Accommodation providers are visited according to the size of their operation:
| Bedrooms / accommodation units | Category | Visit frequency |
|---|---|---|
| More than 50 | A | Every 4 weeks with at least 8 visits per season |
| 16 – 50 | B | Every 8 weeks with at least 4 visits per season |
| 6 – 15 | C | At start of season and just before main school holidays |
| Fewer than 6 | D | Postal delivery only based on order from accommodation provider |
Nationwide tourist information centres & points
Tourist Information Centres and Points outside our regular van routes order individually, selecting those titles they consider will suit their visitors.
TICs, TIPs and small accommodation providers can order publications online, or contact us by phone or email.
Bespoke & national distribution
Need coverage outside Eastern England or a targeted campaign in a specific area? Our bespoke distribution service can deliver publications to a defined set of locations anywhere in the UK — including our Local Intensive Distribution for high coverage in a specific town or area.